Focus Group Checklist
Pre Focus Group
Information to potential / confirmed participants on:
| what the purpose of the focus group is | |
| what will happen to the information | |
| confidentiality | |
| why they have been invited / how they have been selected | |
| what is expected of them | |
| venue | |
| date and time | |
| If group is to be recorded, this should be made clear in advance of volunteering | |
| If there will be any observers, who and why? |
Suitability of venue (e.g. Does it have flipcharts? Sound? Location?)
Can tables (if used) be set out for the numbers expected?
Is tea/coffee/water being provided? (At least provide water if group is expected to last over 1 hour and 45 minutes.)
What information gathered in the group/s can be sent to participants?
Materials
Flip-chart pads and pens
Blu-tack (for signs if not flip charts)
Copy of information participants should have received
Ground Rules for participants
A4 paper / name plate cards
Sticky labels for people to put address on if they want output
Pens
Business card or contact details
On Arrival
Does reception know of focus group, do they have a list?
Fire alarm testing? Fire drill and assembly points
Are signs needed to help people find room?
Check location of toilets, tea/coffee/restaurant,
Is there a telephone that participants can use?
The Room
Can furniture be arranged to either bring the group closer together or
To add to the comfort of the group?
Provide name plates (can be made out of folded A4)
Flip chart preparation
Scene Setting
Welcome
Introduce self / note-taker / any observers
Participant introductions
(e.g. name, job, where they work, any experience of focus groups)
Domestics toilets, fire, telephones, tea/coffee/restaurant
Check if they have received a written invitation to group
Purpose of the Focus Group
Who is the client?
What will happen with the information?
Output that will be made available (sticky labels for self-addressing?)
What is a focus group?
What is expected / wanted?
Roles of leader / note-taker
(e.g. My job today is to help each of you speak freely and make known your own views and what you know to be the views of other people. I do need to keep you focused on particular topics and I may need to intervene to make best use of our time together.
I am not here to express my own views so please dont assume my silence or nodding when someone speaks is agreement.
Please do comment and respond to what other people say. It is this interaction that is what makes Focus Groups useful, provided everyone accepts that people have different experiences and the right to hold different views.
Most people enjoy the experience of being in a focus group and part of my job is to make it an enjoyable experience for you.)
Confidentiality I work to a Code of Ethics
Confidentiality group contract with each other
Data will be as accurate as possible provided it is not likely to identify an individual
Timings / break (if scheduled)
Topics to be covered (if multiple)
Your comfort is important to getting quality information let me know if you need a break or anything else that will help you feel more comfortable
Any questions before we begin?
| Σ Wendwell
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Wendwell provide OD and HR consulting, including running focus groups and training for focus group facilitators and note-takers. Tel. 020 8385 2900 wendwell@btinternet.com www.wendwell.co.uk |